We launched our non-food e-commerce platform through www.carrefour.com.br in July 2016. In 2017, we launched the marketplace (3P); and in 2018, we complemented our Internet services with food e-commerce, which initially was only available in the city of São Paulo. Our e-commerce is driven by the strength of our Carrefour brand, its integration with our physical stores, and the consumer credit solutions offered by our Financial Solutions segment, the Banco Carrefour.
The reliability of our e-commerce operations and our brand attracted over 1,500 partners to our marketplace at the end of 2018. Through our own assortment of products and our marketplace partners’ assortment of products, we reached a registered assortment exceeding 1.6 million items at carrefour.com.br in the fiscal year ended December 31, 2018. Marketplace accounted for an average of 15% of our GMV in 2018. Also in 2018, GMV rose by 110% to R$1.4 billion, or 9% of Carrefour’s gross sales, ex-petrol.